Marketing Democracy

A recent book attempts to document the salutory effects of the Marketing profession by comparing it to democracy. Or, at least, the authors take six traits of both disciplines and show how they are both good for society. I'm not sure what to make of it. I have not read the book, only the article, so any critique would be ignorant. The statement, however, that “For the 80% of American adults who are not political junkies, relationships with brands such as Starbucks (the “third place“) and BMW (the “ultimate driving machine“) are more rewarding than associations with political parties.” is rather depressing. [From Marketing Democracy]